A logo has to work in more places than most people expect: tiny as a browser icon, in one colour on a receipt, on a dark background, embroidered on a uniform, and large on signage. A logo that only works in one of those places will cause problems later. We design original logos that reflect your business, test them across real-world uses, and deliver a set of variations and file formats so the logo looks right wherever it appears.

Problems we solve

Looks generic

Clip-art or template logos that could belong to anyone.

Breaks at small sizes

Detail that disappears as an app icon or favicon.

Missing files

No vector file when a printer or sign-maker asks.

One version only

No option for dark backgrounds or single colour.

How we solve it

After a short brief on your business and audience, we develop several original concepts, refine the chosen direction, and test it at different sizes and backgrounds. You receive primary, secondary, and icon versions in full colour, single colour, and reversed forms.

What’s included

Original concepts

Several distinct directions to choose from.

Refinement rounds

The chosen concept polished with your feedback.

Variations

Horizontal, stacked, and icon versions.

Colour versions

Full colour, single colour, and reversed.

Complete file set

Vector, PNG, SVG, and favicon formats.

What you get

Distinctive

An original mark, not a template.

Versatile

Works at every size and on every background.

Ready to use

Every format suppliers will ask for.

How the work runs

STEP 1

Brief

Business, audience, and style preferences.

STEP 2

Concepts

Original directions presented.

STEP 3

Refine

Feedback rounds on the chosen concept.

STEP 4

Deliver

Variations and complete file set.

Technologies we use

Adobe Illustrator Vector formats (AI, EPS, SVG) Figma

Pricing

Project-based

Custom Quote

Quoted as a fixed-scope project with an agreed number of concepts and revision rounds.

Creative brief
Original logo concepts
Revision rounds
Logo variations
Colour and reversed versions
Full file package

Request a quote

Frequently Asked Questions

How many concepts will we see?

The number of initial concepts is agreed in the proposal; each is a distinct direction rather than small variations.

Do you use AI to generate logos?

No. Logos are designed by our team so they are original and you can own them outright.

Is a logo the same as a brand identity?

A logo is one part. A brand identity adds colours, typography, and guidelines — see our brand identity service.

Industries we build this for

Startups Small Businesses Restaurants

A logo that works everywhere you need it