Claws TECH
Digital Marketing

Get more customers from the traffic you already have

Analytics review, user behaviour insights, and structured testing to remove the friction that stops visitors converting.

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Bringing more visitors to a site costs money; converting more of the visitors you already have is often cheaper and faster. Conversion rate optimisation (CRO) finds where people drop off — unclear messaging, slow pages, confusing forms, missing trust signals — and fixes it methodically. We combine analytics, session recordings, and form data to find problems, prioritise fixes by likely impact, and test changes so you know what actually worked.

Problems we solve

Traffic without results

Plenty of visitors but few enquiries or sales.

Form abandonment

People start forms and give up.

Guesswork redesigns

Changes based on opinion rather than evidence.

Mobile drop-off

Mobile visitors convert far less than desktop.

How we solve it

We set up the measurement needed to see the full journey, review behaviour to form clear hypotheses, and implement improvements — simpler forms, clearer offers, better calls to action, faster pages. Where traffic allows, changes are A/B tested; otherwise we compare before-and-after periods carefully.

What’s included

Funnel analysis

Where visitors drop off, step by step.

Behaviour insights

Heatmaps and session recordings reviewed.

Form optimisation

Shorter, clearer forms that get completed.

A/B testing

Controlled tests on key pages.

Speed improvements

Faster pages, especially on mobile.

What you get

Better return on traffic

More customers without more ad spend.

Evidence-based changes

Decisions backed by data.

Compounding gains

Each improvement builds on the last.

How the work runs

STEP 1

Measure

Ensure tracking covers the full journey.

STEP 2

Diagnose

Analyse behaviour and form hypotheses.

STEP 3

Improve & test

Implement changes and test them.

STEP 4

Report

Document what worked and what is next.

Technologies we use

Google Analytics 4 Microsoft Clarity Hotjar Google Tag Manager A/B testing tools PageSpeed Insights

Pricing

Project-based

Custom Quote

Quoted as an audit plus an improvement programme, sized to your traffic and number of key pages.

  • Tracking and funnel audit
  • Behaviour analysis
  • Prioritised improvement plan
  • Implementation of changes
  • A/B tests where traffic allows
  • Results report
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Frequently Asked Questions

How much traffic do we need for A/B testing?

Enough conversions for results to be statistically meaningful. For lower-traffic sites we use careful before-and-after comparisons instead.

Will you redesign our whole site?

Usually not. CRO focuses on targeted changes to the pages and steps that matter most.

Do you use heatmaps?

Yes, alongside analytics and session recordings, with privacy settings that mask personal data.

Industries we build this for

Startups E-commerce Education

Part of these solutions

Lead Management Business Dashboards

Related projects

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Ready to get started?

sales@clawstechnologies.com

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