sales@clawstechnologies.com Get a Quote
Digital Marketing

Google Ads Management: Google Ads managed for leads, not clicks

Campaign structure, keyword strategy, ad copy, and landing pages tuned for cost per qualified lead — with honest reporting.

Get a Quote → Talk to us
Overview

Google Ads Management

Google Ads can deliver customers within days, and it can also spend a budget quickly on irrelevant clicks. The difference comes down to tight targeting, strong negative keywords, relevant landing pages, and — most importantly — accurate conversion tracking so the platform optimises for real enquiries. We set up or restructure campaigns around your most profitable services, track conversions properly, and manage bids and budgets against cost per qualified lead.

Problems we solve

Wasted spend

Budget spent on irrelevant searches and clicks.

Broken tracking

Conversions missing or double-counted.

Generic landing pages

Ads sending traffic to pages that do not convert.

Unclear return

Hard to tell whether ads are profitable.

How we solve it

We audit tracking first, because optimisation depends on it. Then we structure campaigns by service and intent, build out negative keyword lists, write ad copy that matches search intent, and pair campaigns with focused landing pages. Monthly reporting shows spend, leads, and cost per lead by campaign.

What’s included

Conversion tracking

Forms, calls, and WhatsApp clicks tracked accurately.

Campaign structure

Campaigns organised by service and intent.

Keyword & negative lists

Targeting that filters out wasted clicks.

Ad copy testing

Responsive search ads with ongoing tests.

Landing page alignment

Pages matched to each campaign.

What you get

Lower cost per lead

Budget directed to what converts.

Fast results

Leads flowing within days of launch.

Transparency

Clear reporting on spend and outcomes.

How the work runs

01

Audit

Review tracking, account structure, and history.

02

Build or restructure

Campaigns, keywords, and ads set up.

03

Launch

Controlled budgets while data builds.

04

Optimise

Weekly adjustments, monthly reporting.

Technologies we use

Google Ads Google Tag Manager Google Analytics 4 Enhanced conversions Looker Studio
Pricing

Pricing

Monthly management

Custom Quote

Management fee quoted based on account size and complexity; ad spend is paid directly to Google.

  • Account and tracking audit
  • Campaign build or restructure
  • Keyword and negative keyword research
  • Ad copy and testing
  • Landing page recommendations
  • Monthly performance report
Request a quote
FAQ

Google Ads Management: frequently asked questions

How much should we spend on Google Ads?

It depends on competition and your cost per customer. We start with a test budget, measure cost per lead, and scale what works.

Who owns the Google Ads account?

You do. We work inside your account so all data and history stay with you.

Can you take over our existing campaigns?

Yes, starting with an audit to find wasted spend and tracking gaps.

Industries we build this for

E-commerceReal EstateEducationProfessional Services

Part of these solutions

Lead Management

Related services

SEO Services

Technical, on-page, and content SEO that helps the right customers find you in search — measured in enquiries, not just rankings.

Read more →

Local SEO

Get found when nearby customers search — Google Business Profile, local pages, reviews, and consistent business listings.

Read more →

Meta Ads Management

Facebook and Instagram campaigns that reach the right audiences with creative that stops the scroll — tracked through to leads and sales.

Read more →

From the blog

Google Ads vs SEO: Which Should You Invest In?

Google Ads delivers visibility immediately; SEO builds it over time. How each works, what they cost, and how to combine them sensibly.

Read more →

Ready to start your google ads management project?

Tell us what you are trying to build. We will tell you honestly whether it is a fit, and what it would take.

Get a Quote →