Claws TECH
Software Development

A CRM your team will actually use

Custom CRM development with your pipeline stages, your fields, and integrations to the channels where your customers talk to you.

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Generic CRMs are built to suit everyone, which means they suit no one perfectly. Industry-specific steps get squeezed into standard pipelines, irrelevant fields clutter every screen, and per-user pricing climbs as the team grows. A custom CRM is built around your exact sales and service process. It captures leads from your channels, reflects your real pipeline stages, holds the data you actually need, and connects to WhatsApp, email, your website, and accounting.

Problems we solve

Low adoption

Staff avoid a CRM that does not match their workflow.

Pipeline mismatch

Standard stages do not reflect how deals really progress.

Per-seat costs

Licence fees grow with every new hire.

Missing integrations

Lead channels and accounting stay disconnected.

How we solve it

We map your pipeline and customer lifecycle, design screens for each role, and build the CRM with lead capture, assignment rules, follow-up reminders, and reporting. Existing contacts and history are migrated and cleaned, and the team is trained on daily use.

What’s included

Custom pipelines

Stages, statuses, and fields that match your process.

Lead capture

Website, WhatsApp, email, and ad leads in one place.

Assignment & reminders

Leads routed automatically with follow-up tasks.

Role-based dashboards

Views for agents, team leads, and management.

Reports & targets

Conversion, activity, and revenue reporting.

What you get

Real adoption

A system shaped around daily work.

Predictable cost

No per-seat licensing.

Complete view

Every customer interaction in one record.

How the work runs

STEP 1

Pipeline workshop

Map stages, roles, and required data.

STEP 2

Design & prototype

Key screens reviewed before build.

STEP 3

Build & migrate

Develop the CRM and import existing data.

STEP 4

Train & refine

Onboard the team and adjust from feedback.

Technologies we use

Laravel MySQL WhatsApp Business Platform Email integration REST APIs Chart dashboards

Pricing

Project-based

Custom Quote

Quoted after a pipeline workshop, based on modules, integrations, and data migration.

  • Pipeline and role mapping
  • Custom CRM modules
  • Lead capture integrations
  • Data migration and clean-up
  • Dashboards and reports
  • Team training
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Frequently Asked Questions

Why build a CRM instead of subscribing to one?

Custom makes sense when your process does not fit standard CRMs, when you need specific integrations, or when per-user fees become significant. For simple needs, an existing CRM may be the better choice — we will say so.

Can you import our current contacts and deals?

Yes, from spreadsheets or another CRM, with de-duplication and cleaning.

Does it work on mobile?

Yes, it runs in the browser and is designed for mobile use by field and sales staff.

Industries we build this for

Small Businesses Real Estate Education Professional Services

Part of these solutions

Lead Management CRM Solutions

Related projects

Related services

From the blog

Ready to get started?

sales@clawstechnologies.com

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